Vital statistics: Provide a few quantifiable facts – interesting figures and things you can count (for example, “I participated in five triathlons on three continents I saved the company $3M through the ‘Go Green’ initiative that I created and executed I have held six different roles in various finance functions, giving me a comprehensive understanding of the field”). Strong personal brands demonstrate their superpowers in all that they do. I have been told I am the best listener”). Valiant superpowers: Describe the things you do better than anyone else – the skills that enable you to be a hero for your colleagues and your team (for example, “I can review reams of financial data to find the million-dollar error I make team meetings fun and productive, getting everyone involved I love to listen – not only to what's being said, but to what is not being said. VPs (values and passions): List your operating principles and the things that energize or inspire you (for example, “creativity, diversity, and building win-win relationships” along with “windsurfing, astronomy and UNICEF”). Victories: Write a sentence for each of your significant accomplishments in terms of the value you create/created (for example, “increased revenue with key small businesses through relationship-building and networking hired, trained and led our company’s first inside sales organization to support revenue growth objectives”). I recommend arranging your raw content into the following six buckets: You may feel overwhelmed by the different options for presenting your info. When you’re clear about your audience and you have assessed the current state of your LinkedIn profile, it’s time to pull together the content for your About. What do you want them to know about you?.Know who they are (by name, job title, etc.) and don’t start writing your About until you have the answers to these critical questions: That means you need to focus your content and message on your specific target audience. Personal branding is not about being famous, it's about being selectively famous. Write your profile specifically for the decision makers you would like to impress and influence. Here are the five simple steps: Step 1: Know your audience I updated this post (June, 2022) to take into account the most recent changes to the LinkedIn format and interface. You can use your About to amp up the credibility and likability of your profile. My approach is part of a comprehensive daylong workshop - which I’ve simplified here into three basic steps to get you started.īut before you start, evaluate your current LinkedIn profile on two important measures (likability and credibility) with the LinkedIn Profile Type Indicator that my company (that I cofounded with the amazing Ora Shtull), CareerBlast.TV created. To make the most of this opportunity, you must be able to express your personal brand in 3,000 characters (that's a thousand more characters than before!) and glorious 3D, creating a dazzling picture of who you are and what makes you great.įor more than a decade, I've helped executives at many of the world’s top global corporations uncover their personal brands and build stellar LinkedIn Abouts. Your LinkedIn About will likely be the most read version of your bio it receives a prominent position on the screen in LinkedIn, so it’s the ultimate place to tell your story. That’s like trying to build a website without a home page. Out of all the elements in your profile, your About is the most important one (I'm assuming you have a quality headshot and compelling headline!), yet many people leave it blank and merely list their experience. Note how my LinkedIn profile shows up in the third spot. We know from a Chitika study that the top three results from a Google search get nearly two-thirds of all the clicks. And even if they begin their digi-sleuthing with Google, they’ll likely end up at your LinkedIn profile because it shows up at the top of your results – usually in one of the top three spots. LinkedIn is often the starting point for that research. As soon as they know they’re going to have a Zoom meeting with you, they’ll start their online research. That’s because first impressions have gone digital: people are learning about you online before they ever meet you. Your LinkedIn About (formerly called Summary) is quickly becoming your most important tool for expressing your personal brand, advancing your career and building relationships.
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